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Good Dog!

The Shrunks brand identity is a featured case study in Michael Hodgson's latest book, Recycling and Redesigning Logos (Rockport Publishers). READ MORE



The Globe and Mail Travel Feature

The Globe and Mail Travel Feature

The Globe and Mail Travel Feature

A big thank you to the folks at The Globe and Mail for featuring The Shrunks Toddler Travel Bed. As many of our fans will agree, this is the ultimate sleeping solution for toddlers on the go.

The feature reads:

HONEY, I SHRUNK THE BED

If your toddler is having trouble snoozing on a lumpy hotel rollaway cot, try Shrunks’ Toddler Travel Bed. The comfy inflatable bed (which measures 152 x 94 x 23 centimetres, and weighs 2.9 kilograms) comes with an electric pump (setup takes less than a minute), a carrying bag, and is designed to fit standard crib sheets. $79 (U.S.) theshrunks.com


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Babble's Best Toddler Bed

Babble's Best Toddler Bed

Babble's Best Toddler Bed

The Shrunks Toddler Bed has been chosen as one of Babble's Best Toddler Beds! Babble, a modern parenting website with 5 million monthly viewers, thinks the toddler bed eases the transition from crib to "big kid" bed for both parents and their little ones.

We're thrilled to have been chosen out of all the options currently on the market.

BABBLE BEST 2011 - TODDLER BEDS


Good Dog!

Good Dog!

Good Dog!

The Shrunks brand identity has been chosen as a featured case study in Michael Hodgson’s latest book, Recycling & Redesiging Logos (Rockport Publishing).

A little bit about the book:
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there. CHECK OUT THE BOOK ON AMAZON.COM

Rockport Publishers
Rockport creates beautifully illustrated source books for professional designers and artisans of all types. Rockport’s books present the best in design work from around the world and bring readers inside the world’s most talented design and art studios to see how the work gets done and the inspiration that lies behind each finished piece.


Be the First to Know

Be the First to Know

Be the First to Know

Sure, you’ve signed up for yoga classes and book clubs, and that’s awesome, but how are you supposed to know when we introduce the next coolest thing for the little ones in your family?

It’s simpler than a Downward Dog really - just sign up for our Newsletter to stay up to date on our latest products, amazing sales events and giveaways. Yes, you’ll be the first to know when you can enter to win one of our giveaways!

It’s completely fun and completely free. What could be better than that?

View sample Newsletter

Sign up now!



On the Other Side of the Camera

On the Other Side of the Camera

What goes on while the camera isn’t rolling? Behind every slick video lies a bunch of raw footage clips that include kids goofing around in between takes. Adults too for that matter!

Here’s a glimpse of our latest video shoot, and what happens behind the scenes during the filming.

Enjoy!

Behind the Scenes


The Shrunks and Matthew Langille

The Shrunks and Matthew Langille

We are thrilled to announce our collaboration with New York artist Matthew Langille. Over the years, Matthew has worked with over 150 acclaimed companies such as Marc Jacobs, Ford, Adidas, Swatch, Tommy Hilfiger and Warner Brothers.

Selected by Swatch as a contributor to their CreArt series, Matthew Langille joined the ranks of fellow artists and influencers such as Keith Haring, Vivienne Westwood, and Annie Leibowitz.

Classically trained and descended from a family of famous artists, Matthew is usually found, Sharpie in hand, intently drawing in his Princeton, New Jersey studio. Matthew’s characters and designs have appeared on items ranging from apparel, accessories to domestics, electronics, wall decor and more. Sought out by partners the world over, Matthew Langille’s unique style lives at the crossroads of fashion and art.

“Matthew Langille may not be a name you will know yet, but you may just know his designs. The artist has placed his amusing childlike drawings on watches, flip- flops, T-shirts and more - for brands from Havaianas to Marc Jacobs - and has just unveiled a new collection for Swatch.” Vogue.com

Matthew Langille’s smart, witty graphics appear on everything from water bottles to board shorts. Worn by celebrities such as Jennifer Garner, Paris Hilton and Michelle Obama, and beloved by top designers, Matthew’s designs appeal to fans of all ages.

The Shrunks will be unveiling a new collection featuring Matthew’s art, later this year. The hot new designs are still in progress and at this time, all we can say is, they are going to be super awesome, with a splash of dreamy!

Matthew in his New Jersey studio - where characters come alive

Matthew in his New Jersey studio - where characters come alive

Some of his celebrity fans. From Paris Hilton to Jennifer Garner.

Some of his celebrity fans. From Paris Hilton to Jennifer Garner.


Backstage with The Shrunks Creative Team

Backstage with The Shrunks Creative Team

From time to time, we get questions from our fans asking us how and where our products are made, and how we go about testing them. Hopefully, this article will shed some light on how we bring our ideas to life, from our drawing boards to store shelves all over the world. We take pride in our design, engineering and manufacturing process. All Shrunks products are designed in Vancouver Canada, and made with care in China.


Design

At The Shrunks, we sketch a lot. You’ll find note books filled with drawings and sheets of paper on our desks with scribbles all over them.

We love visiting interesting stores around the globe, from Hong Kong to New York. We talk to parents to gain a true understanding of their needs. We put prototypes in front of kids and watch how they interact with them. We observe human behavior and discuss how we can make things better.

The basis of our design principle is simple - make it fun, safe and intuitive.


Prototyping

This phase of the creative process brings together the talented minds of designers, engineers and technologists.

Often stemming from a loose sketch in the studio, or the tray table in front of you on a Boeing 747, these rough ideas move quickly to the research stage of development to determine market demand, ease of fabrication, and uniqueness to market. If it meets the criteria, our designers proceed to develop electronic drawings so a working prototype can be made.

The prototype is then tested in real world situations, and modifications are made based on our observations.


Safety & Testing

The Shrunks’ technical team ensures the highest standards are met during the manufacturing process - quality control across packaging materials, color consistency, material consistency, product sizing discrepancies, packing methods, inventory supervision, shipping logistics... the list goes on.

All products undergo a vigorous testing process in our manufacturing facility. From weight and leak tests for our inflatable products, to material testing, ensuring our products not only comply, but exceed industry safety requirements. We are proud to say our products are safe from lead, phthalates and BpA.

And that folks, is a brief summary of how we bring fun and safety to cool bedtime products for kids, wherever they are in the world.

 


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From Hong Kong to New York, we’re surrounded by inspiration wherever we go.

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From paper to screen. Rarely the other way around.

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If you dare, leave them alone and watch what happens.

Day in, day out, these machines never stop running!